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Hertz App Redesign


An Internship Application Design Challenge


Overview


My Role
User Research, User Experience Design

Project Type
Individual Project

Duration 4 hours design work, 2 hours presentation compilation

Challenge
Design a better way for a mid-career professional who occasionally travels for work to find just the right vehicle when using the Hertz mobile app in a time period of approx. 4 hours.

Solution
Do to the time constraint, I focused in on 3 key features to redesign: the calendar date selection, the review itinerary screen, and the vehicle filter options.

Outcome
I “passed” the challenge and recieved an internship offer!

Skip to the final designs→





My Process








⓵ Discovery
















⓶ Planning 








⓷ Design












⓸ Synthesis











A peak at my Sketch file because organization matters!!! (,:


Mark



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