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Aditional Services Catalog Page
Summer 2021

Designing a new way to publicize complementary services within IBM Cloud’s PowerVS offering✨

My role
Product design intern
Summer 2021
approx. 1 month
Jandra Aranguren (design lead)
James Xie (developer)
Jose Paez (PM)

Interaction design
User Research


The problem 

Users need a combination of multiple different software products to use in conjunction with PowerVS... but they don’t know how or where to find these additional services and leave IBM’s ecosystem in search of them.

My solution

Conceptualized and lead the user research and interaction design for the addition of a catalog page.

My impact

Research 👩‍🔬
recruiting research participants, conducting interviews & usability testing
Design 🎨
from initial sketches to hi-fidelity prototypes
Pitching 🗣
design proposals to Product Management team
Enablement 🤝
Establishing a standard for similar project requests

Background Context

What is PowerVS?

PowerVS, or Power Virtual Server, is IBM’s hardware utilization monitoring tool.

It allows users to create “virtual server instances” and monitor their IT workloads remotely (without needing to be in-person/on-premises at a data center).

Whew—that was technical! Let’s try again...

Imagine a server is a large hotel and the data stored in a server are the hotel’s guests.

PowerVS is like the hotel’s reservation webpage that allows users to configure and check-out “hotel rooms” for guests to stay in.
A user can go online and remotely reserve a hotel room or multiple rooms (virtual server instances) for their guests (data workloads).

They can configure the “rooms” to meet their needs. How many beds do they need? Do they need a desk? A coffee maker? A pull-out sofa?

Our Users

“the travel agents booking hotel rooms from their travelers” 

① IT Professionals
Information technology professionals working within our client companies using PowerVS to run workloads
② MSPs
“Managed Service Providers” are external professionals who manage IT workloads and solutions for clients using both IBM & non-IBM products.
③ IBM Employees
IBM consultants, solution architects, “garage” engineers, etc using PowerVS to enable their clients’ goals

The Problem

PowerVS is not a “one-stop-shop” for users. Users need a whole ecosystem of products to form a cohesive solution to their IT & data needs.

If PowerVS is a hotel reservation website, travel agents (our users) still need links other tools and services to help their travelers have the best stay possible.

Users are confused about where to find additional services. The search for solutions outside of IBM’s ecosystem. IBM has an “Integrated Backup” service; however, it is often unknown by our users.

My assignment

An IBM Global Technology Services team would like us to call-out their “Integrated Backup” service within PowerVS user interface to drive more of our users towards their service.

However... After talking with fellow designers and offering managers, I realized the problem is broader than just providing a simple call-out. Integrated Backup isn’t the first conversation the team has had like this-and it won’t be the last!

Thank you for viewing✨

Let’s stay in touch—While I am not currently seeking full-time opportunities, I’m open to new friends, music recommendations, and coffee chats!