Write this as a problem statement. [background of problem] + [users affected] + [impact of the problem].
Write the problem statement more in-depth here:
To gather the relevant facts for your problem statement, you can use a simple technique called the 5 Ws, which involves answering the questions below. This activity can be included in a discovery kick-off workshop with your team and stakeholders.
Who is affected by the problem?
What is the problem?
Where does this problem occur?
When does the problem occur?
Why does the problem occur? Why is the problem important?
Examples:
Users of our newspaper app often export content from our app, rather than sharing content through our app. This is a problem because target audiences are less likely to know that the content came from our app, leading to lower conversion rates. This is also a problem for app users, as exporting content is time-consuming and could lead to a decrease in app usage.
Sales reps spend a long time planning which leads to visit each month. Because planning is done manually — using Excel spreadsheets and printed paper lists — sales reps find it difficult to meet their targets. Many have complained that keeping track of which leads to visit takes away from the time they can spend with them. This is a problem because, when targets are not met, the business risks losing revenue.
[Users affected] need [insert need] so that [what is the goal we’d like users to accomplish] + [wow].
THE SOLUTION
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Brief description of the solution & how it delivers upon user needs. Praesent bibendum a elit non efficitur. Etiam et velit vitae quam aliquet fermentum. Quisque sit amet nulla dictum, cursus erat a, tempus est. Sed laoreet, magna eget mattis tincidunt, felis tellus vestibulum augue, in lobortis mauris risus eu nunc. Vivamus sed condimentum leo.
[insert hero image with call-outs/annotations]
could do a before & after image, if applicable
Accordion with symbols
In this example we have added a "plus" sign to each button. When the user clicks on the button, the "plus" sign is replaced with a "minus" sign.
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.