PROCESS & METHODOLOGY


01. Diverge


Divided into 4 pillars—each representing separate customer segments & areas of the Power business—conducting individual research studies.
  
Methods & tools
  • 1:1 moderated interviews
  • co-design workshops
  • survey research
  • defining user personas



02. Converge


Converged insights from across all four pillars to identify Power-wide needs and differentiate pillar-specific needs.

Methods & tools
  • design thinking workshops
  • affinity mapping
  • thematic analysis
  • crafting need statements
  • as-is journey mapping

design thinking workshops
affinity mapping
thematic analysis
crafting need statements
as-is journey mapping



03. Ideate


Created a set of Power-wide experience goals based on the user pain points, needs, and ideas from all pillars.


Methods & tools
  • affinity mapping
  • to-be journey mapping
  • storyboarding



04. Evaluate


Tested our hypotheses/“draft goals” with users to understand if we were correctly articulating their needs and evaluated which goals were users’ highest priorities.

Methods & tools
  • survey research
  • data analysis
  • presentation of insights & recommendations



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© EMMA ROSE SYCKS 2024

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