IBM’s Power business—a family of servers and accompanying IT software products designed for enterprise applications—has been around since the 1980s.
In 2022, the entire Power business unit embarked on a transformation initiative to re-align the business around enterprise clients’ most pressing IT infrastructure needs.
Research objectives
Deliver a set of research-backed client experience goals crafted from quality users insights to drive fundamental changes in the IBM Power business
Outcomes
conducted research with 31 users representing 6 different personas
through workshops, interviews, and surveys with end users and business partners
Delivered and prioritize 7 client experience goals to shape the future of IBM Power