PROJECT BACKGROUND

IBM’s Power business—a family of servers and accompanying IT software products designed for enterprise applications—has been around since the 1980s.

In 2022, the entire Power business unit embarked on a transformation initiative to realign the business around enterprise clients’ most pressing IT infrastructure needs.





THE CHALLENGE
Deliver a set of client experience goals crafted from quality users insights that will transform the IBM Power business and align our teams around delivering on critical client needs.



Research objectivesResults

01.

Explore the user experiences surrounding IBM Power

31

Conducted research with 31 users representing 6 different personas

02.

Identify the pain points for the personas involved in the procurement, purchase, and use of Power products

 328

Identified 328 user needs

03.

Ideate and prioritze a set of client experience goals for the Power business to meet customer needs

7

Delivered and prioritize 7 client experience goals to shape the future of IBM Power



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