While the rest of San Francisco was returning to business as usual, the IBM design studio culture had not yet recovered from the impacts of the pandemic.
Engage SF-based IBM designers and put IBM back on the map in the SF design community.
✅ Build a community of 40+ SF-based designers internal to IBM
✅ Organized and facilitated yearly SF Design Weeks events (2023 & 2024) with over 70+ designs from across 40+ different companies/schools all over the world