7 client experiences goals delivered, accepted by leadership, and integrated into IBM Power’s business strategy and product roadmaps
31
users representing 6 different personas engaged across workshops and 1:1 interviews328
total user need statements generated4 playbacks delivered to IBM executives detailing research insights and recommendations
6
“Power client value driver” squads—comprised of product, development, and design SMEs—formed and are actively working to fulfill the client experience goals.Over a year later, client feedback and increased revenue are showing us that Power is moving in the right direction.
* Due to confidentiality purposes and NDAs, more detailed research results and data cannot be shared.