OUTCOME + IMPACT
7 client experience goals delivered, accepted by leadership, and integrated into IBM Power’s business strategy and product roadmaps
31 users
users engaged, representing 6 different personas engaged across workshops and 1:1 interviews328 needs
total user needs identified through user interviews, workshops, and surveys4 playbacks
delivered to IBM executives communicating insights, recommendations, and action items6 new teams
“Power client value driver” teams—comprised of product, development, and design SMEs—formed to execute the experience goalsThank you for viewing!
Over a year later, positive client feedback and increased revenue are showing us that Power is moving in the right direction.
* Due to confidentiality purposes and NDAs, more detailed research results and data cannot be shared.