OUTCOME  & IMPACT
7 client experiences goals delivered, accepted by leadership, and integrated into IBM Power’s business strategy and product roadmaps


31 

users representing 6 different personas engaged across workshops and 1:1 interviews

328

total user need statements generated

4 playbacks delivered to IBM executives detailing research insights and recommendations


“Power client value driver” squads—comprised of product, development, and design SMEs—formed and are actively working to fulfill the client experience goals.





Over a year later, client feedback and increased revenue are showing us that Power is moving in the right direction. 


* Due to confidentiality purposes and NDAs, more detailed research results and data cannot be shared.



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